Reminder: You're a lab rat in Zuck's social expirement

The place for general political discussion.

Reminder: You're a lab rat in Zuck's social expirement

Postby Saz » Wed Oct 11, 2017 8:34 am

A friend at Facebook told Harris that designers initially decided the notification icon, which alerts people to new activity such as “friend requests” or “likes”, should be blue. It fit Facebook’s style and, the thinking went, would appear “subtle and innocuous”. “But no one used it,” Harris says. “Then they switched it to red and of course everyone used it.”

That red icon is now everywhere. When smartphone users glance at their phones, dozens or hundreds of times a day, they are confronted with small red dots beside their apps, pleading to be tapped. “Red is a trigger colour,” Harris says. “That’s why it is used as an alarm signal.”


The most seductive design, Harris explains, exploits the same psychological susceptibility that makes gambling so compulsive: variable rewards. When we tap those apps with red icons, we don’t know whether we’ll discover an interesting email, an avalanche of “likes”, or nothing at all. It is the possibility of disappointment that makes it so compulsive.

It’s this that explains how the pull-to-refresh mechanism, whereby users swipe down, pause and wait to see what content appears, rapidly became one of the most addictive and ubiquitous design features in modern technology. “Each time you’re swiping down, it’s like a slot machine,” Harris says. “You don’t know what’s coming next. Sometimes it’s a beautiful photo. Sometimes it’s just an ad.”

The designer who created the pull-to-refresh mechanism, first used to update Twitter feeds, is Loren Brichter, widely admired in the app-building community for his sleek and intuitive designs. Now 32, Brichter says he never intended the design to be addictive – but would not dispute the slot machine comparison. “I agree 100%,” he says.


https://www.theguardian.com/technology/ ... y-dystopia

In a study conducted at the University of Essex in the U.K., 142 participants were divided into pairs and asked to converse in private for 10 minutes. Half talked with a phone in the room, while half had no phone present. The subjects were then given tests of affinity, trust and empathy. “The mere presence of mobile phones,” the researchers reported in 2013 in the Journal of Social and Personal Relationships, “inhibited the development of interpersonal closeness and trust” and diminished “the extent to which individuals felt empathy and understanding from their partners.” The downsides were strongest when “a personally meaningful topic” was being discussed. The experiment’s results were validated in a subsequent study by Virginia Tech researchers, published in 2016 in the journal Environment and Behavior.


In another study, published in Applied Cognitive Psychology in April, researchers examined how smartphones affected learning in a lecture class with 160 students at the University of Arkansas at Monticello. They found that students who didn’t bring their phones to the classroom scored a full letter-grade higher on a test of the material presented than those who brought their phones. It didn’t matter whether the students who had their phones used them or not: All of them scored equally poorly. A study of 91 secondary schools in the U.K., published last year in the journal Labour Economics, found that when schools ban smartphones, students’ examination scores go up substantially, with the weakest students benefiting the most.


https://www.wsj.com/articles/how-smartp ... 1507307811

The Trump presidential campaign spent most of its digital advertising budget on Facebook, testing more than 50,000 ad variations each day in an attempt to micro-target voters, Trump’s digital director, Brad Parscale, told CBS’s 60 Minutes in an interview scheduled to air on Sunday night.


Parscale said the Trump campaign used Facebook to reach clusters of rural voters, such as “15 people in the Florida Panhandle that I would never buy a TV commercial for”. “I started making ads that showed the bridge crumbling,” he said. “I can find the 1,500 people in one town that care about infrastructure. Now, that might be a voter that normally votes Democrat.” Parscale said the campaign constantly tested minute variations in the design, color, background and phrasing of Facebook ads, in order to maximize their impact. Typically 50,000 to 60,000 variations were tested each day, he said, and sometimes as many as 100,000.


https://www.theguardian.com/technology/ ... dvertising

It makes you dumber, you are addicted to it, and Zuck & Co. use your weakness to manipulate you for profit. I get no alerts on my phone, i deleted facebook and twitter and all that shit from my phone. f**k you zuck, f**k you
Pun intended for the plebes on here who don't get a joke
User avatar
Saz
Governor
 
Posts: 8458
Joined: Mon Mar 17, 2014 9:37 am
Location: Airstrip One
Gender: Male
Has thanked: 1069 times
Been thanked: 900 times
Political Leaning: Classic Liberal

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby spacemonkey » Wed Oct 11, 2017 11:06 am

If censorship is going to happen, electric media will be the place it happens.
The hardest part of doing nothing is knowing when your done.
spacemonkey
Governor
 
Posts: 4839
Joined: Mon Aug 27, 2012 10:54 am
Location: cyberspace
Gender: None specified
Has thanked: 64 times
Been thanked: 268 times

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby The Comrade » Wed Oct 11, 2017 12:32 pm

I use facebook to read the onion and share pictures of my dog.

Direct action from the inside.
User avatar
The Comrade
Vice President
 
Posts: 18127
Joined: Sun Aug 19, 2012 1:10 pm
Location: Yugoslavia
Gender: Male
Has thanked: 1195 times
Been thanked: 1833 times
Political Leaning: Socialist

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby ToddStarnes » Wed Oct 11, 2017 12:37 pm

spacemonkey wrote:If censorship is going to happen, electric media will be the place it happens.


Thoughts on trumps desire to censor the media?
ToddStarnes
Senator
 
Posts: 1919
Joined: Wed Jun 08, 2016 2:11 pm
Gender: None specified
Has thanked: 68 times
Been thanked: 93 times

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby Kane » Wed Oct 11, 2017 1:44 pm

I don't think Zuck has much control over his own platform. It's just so huge and variable - look at how foreign powers are manipulating it...utilizing assets from within the country. Scrutiny is getting pretty high now though...it'll be interesting to see how Google and Facebook deal with this.
Stephen Jay Gould wrote:When people learn no tools of judgment and merely follow their hopes, the seeds of political manipulation are sown.
User avatar
Kane
Governor
 
Posts: 7315
Joined: Sat Aug 18, 2012 1:09 pm
Location: The Yay
Gender: Male
Has thanked: 299 times
Been thanked: 498 times
Political Leaning: Rockefeller Republican

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby spacemonkey » Sat Oct 14, 2017 11:49 am

ToddStarnes wrote:
spacemonkey wrote:If censorship is going to happen, electric media will be the place it happens.


Thoughts on trumps desire to censor the media?

The only thing I am in favor of censoring is lies. But I really doubt anyone has the ability to do that. Its about like trying to fix stupid.
The hardest part of doing nothing is knowing when your done.
spacemonkey
Governor
 
Posts: 4839
Joined: Mon Aug 27, 2012 10:54 am
Location: cyberspace
Gender: None specified
Has thanked: 64 times
Been thanked: 268 times

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby Winchester » Sat Oct 14, 2017 12:31 pm

I've never seen stupid fixed.
User avatar
Winchester
Governor
 
Posts: 5504
Joined: Sun Aug 19, 2012 12:07 pm
Gender: None specified
Has thanked: 746 times
Been thanked: 785 times

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby PPark » Sat Oct 14, 2017 10:25 pm

spacemonkey wrote:
ToddStarnes wrote:
spacemonkey wrote:If censorship is going to happen, electric media will be the place it happens.


Thoughts on trumps desire to censor the media?

The only thing I am in favor of censoring is lies. But I really doubt anyone has the ability to do that. Its about like trying to fix stupid.


We can regulate commercial speech and speech in a "public forum". I suppose one could argument the Internet is now effectively a traditional public forum. The issue is political will and the reality that most of the disinformation is driven by our political industry or the media wing of our donor class or the beast our public policy created over the past four decades.

Reducing the lies would help to make stupid more obvious and less acceptable in our public discourse.
PPark
Citizen
 
Posts: 20
Joined: Wed Aug 22, 2012 12:15 pm
Gender: None specified
Has thanked: 0 time
Been thanked: 0 time

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby Saz » Thu Nov 16, 2017 3:41 am

The Zuckerberg delusion

Financial Times wrote:Here is what Mark Zuckerberg learned from his 30-state tour of the US: polarisation is rife and the country is suffering from an opioid crisis. Forgive me if I have to lie down for a moment. Yet it would be facile to tease Mr Zuckerberg for his self-evident observations. Some people are geniuses at one thing and bad at others. Mr Zuckerberg is a digital superstar with poor human skills. 

Facebook’s co-founder is not the first Silicon Valley figure to show signs of political inadequacy — nor will he be the last. But he may be the most influential. He personifies the myopia of America’s coastal elites: they wish to do well by doing good. 

When it comes to a choice, the “doing good” bit tends to be forgotten. 

There is nothing wrong with doing well, especially if you are changing the world. Innovators are rightly celebrated. But there is a problem with presenting your prime motive as philanthropic when it is not. Mr Zuckerberg is one of the most successful monetisers of our age. Yet he talks as though he were an Episcopalian pastor. 

“Protecting our community is more important than maximising our profits,” Mr Zuckerberg said this month after Facebook posted its first ever $10bn quarterly earnings result — an almost 50 per cent year-on-year jump.

When a leader goes on a “listening tour” it means they are marketing something. In the case of Hillary Clinton, it was herself. In the case of Mr Zuckerberg, it is also himself. Making a surprise announcement that Mr Zuckerberg would be having dinner with an ordinary family is the kind of thing a Soviet dictator would do — down to the phalanx of personal aides he brought with him. 

This is not how scholars find out what ordinary families are thinking. Nor is it a good way to launch a political campaign. 

Ten months after Mr Zuckerberg began his tour, speculation of a presidential bid has been shelved. Say what you like about Donald Trump but he knows how to give the appearance of understanding ordinary people.

More to the point, Facebook has turned into a toxic commodity since Mr Trump was elected. Big Tech is the new big tobacco in Washington. It is not a question of whether the regulatory backlash will come, but when and how.

Mr Zuckerberg bears responsibility for this. Having denied Facebook’s “filter bubble” played any role in Mr Trump’s victory — or Russia’s part in helping clinch it — Mr Zuckerberg is the primary target of the Democratic backlash. He is now asking America to believe that he can turn Facebook’s news feed from an echo chamber into a public square. Revenue growth is no longer the priority. “None of that matters if our services are used in a way that doesn’t bring people closer together,” he says.

How will Mr Zuckerberg arrange this Kumbaya conversion? By boosting the community ties that only Facebook can offer. Readers will forgive me if I take another lie down. Mr Zuckerberg suffers from two delusions common to America’s new economy elites. They think they are nice people — indeed, most of them are. Mr Zuckerberg seems to be, too. But they tend to cloak their self-interest in righteous language. Talking about values has the collateral benefit of avoiding talking about wealth. If the rich are giving their money away to good causes, such as inner city schools and research into diseases, we should not dwell on taxes. Mr Zuckerberg is not funding any private wars in Africa. He is a good person. The fact that his company pays barely any tax is therefore irrelevant.

The second liberal delusion is to believe they have a truer grasp of people’s interests than voters themselves. In some cases that might be true. It is hard to see how abolishing health subsidies will help people who live in “flyover” America. But here is the crux. It does not matter how many times Mr Zuckerberg invokes the magic of online communities. They cannot substitute for the real ones that have gone missing. Bowling online together is no cure for bowling offline alone.

The next time Mr Zuckerberg wants to showcase Facebook, he should invest some of his money in an actual place. It should be far away from any of America’s booming cities — say Youngstown, Ohio. For the price of a couple of days’ Facebook revenues, he could train thousands of people. He might even fund a newspaper to make up for social media’s destruction of local journalism. The effect could be electrifying. Such an example would bring a couple more benefits. First, it would demonstrate that Mr Zuckerberg can listen, rather than pretending to. Second, people will want to drop round to his place for dinner.


https://www.ft.com/content/580f18d6-c95 ... 3fdc9b8c6c

Devastating.
Pun intended for the plebes on here who don't get a joke
User avatar
Saz
Governor
 
Posts: 8458
Joined: Mon Mar 17, 2014 9:37 am
Location: Airstrip One
Gender: Male
Has thanked: 1069 times
Been thanked: 900 times
Political Leaning: Classic Liberal

Re: Reminder: You're a lab rat in Zuck's social expirement

Postby John Galt » Thu Nov 16, 2017 10:37 am

it is indeed devestating. how does that square up with being in his social experiment?

honestly if i was facing an opponent in zuckerberg for any political office i'd just put that picture of him with all the sheep wearing VR sets up. what a creep. i mean he made an entire social networking thing so he could stalk women, i'm pretty sure. even the echo chambers of facebook couldn't propel him to victory, they only work so well.

that said they do work well enough and his company is most certainly partly to blame for all of the shit going on

maybe china/black mirror has it right, with giving social-media credit scores

or at least people and the links should be verified, somehow
Americans learn only from catastrophe and not from experience. -- Theodore Roosevelt
User avatar
John Galt
Technical Admin
 
Posts: 12352
Joined: Sat Aug 18, 2012 3:22 pm
Location: Bowling Green Massacre Survivor
Gender: None specified
Has thanked: 578 times
Been thanked: 1284 times
Political Leaning: Classic Liberal

Next

Return to General Discussion

Who is online

Users browsing this forum: No registered users and 1 guest